At our agency, we believe every brand has a story — and if you tell it right, people don’t just listen, they line up for it.
That’s exactly what happened with DH Noodles’ 8th St. location in lower Manhattan. We helped launch a TikTok promotion that didn’t just get attention — it blew up. Over the course of the campaign, DH Noodles saw 5x their usual daily traffic, and even 2x the volume after the promo ended. No ad spend miracle. No influencer budget. Just strategic storytelling, community insight, and a whole lot of hand-pulled noodles.
Now, here’s what most folks miss: getting people to visit a brick-and-mortar spot in NYC — especially near NYU where options are endless — is not the same as getting clicks online. You can’t shout “cheap eats” and hope for the best. We needed to build emotional gravity. So instead of pushing product, we told a story.
First, we helped DH Noodles define who they are. A beloved brand among Chinese students, a place known for hearty Lanzhou beef noodles and cold-weather comfort food — but this wasn’t just about food. It was about warmth, community, and that moment when you bite into something that feels like home.
Our takeaway? A viral moment is never just about luck. It’s the result of preparation, clarity, and a willingness to tell a story worth sharing.
If you’re ready to turn your brand into a movement, let’s talk.
We make it happen — with strategy, not stunts.
